Roger
Custom AI agent
Does the work.
- Always on, on his own computer
- Works in your chat and your tools
- Does the job and shows you the result
- Checks every change before he calls it done
- Remembers how you like things
Has never once asked for a raise.
Your own AI agent, built and run by a professional.
Meet Roger. Cam built and trained him over months, and sets up a new one for every client. He shows up in your Slack, Teams or WhatsApp, has his own computer and gets real work done in any tool you can open in a browser.
Yes, it’s an AI with his own computer and access to your tools. That’s the point.
In this example, Dana from Wellbeam Dental, the demo business, asks Roger, the AI agent, in chat to change the website headline and button. Roger makes the change on a preview site, checks desktop and mobile, and publishes it when Dana says “Ship it”. Cam, the designer, then tightens a line break on mobile.
#website
Can we change the headline to “Same-day appointments” and make the button say Book today?
Roger that. On it.
Done. Preview’s here: preview.wellbeamdental.com. Checked desktop and mobile.
Ship it
Live. You can go back to your actual job.2 min
Nice. I tightened the line break on mobile.
Message #website
wellbeamdental.compreview.wellbeamdental.comPreviewLive
DemoWellbeam Dental
Gentle dental care in Leslieville
Same-day appointments
Checkups, cleanings and emergency visits for the whole family.
Book a visitBook todayOpen today 8–6Queen St E, Toronto
A team of two
One custom AI agent and the senior designer who built him. No account managers, no handoffs.
Built Roger. Has his back.
10+ years of brand, product and web for Meebits, Kiteworks, CyberKongz, FaZe Clan and the NHL. Runs his own studio on two agents built the same way.
- Builds a new Roger for every client
- Writes his guidelines, voice and design rules
- Reviews new pages and layouts
- Monitors the threads and keeps refining him
- Week 1, day 1: 2 requests
- Week 1, day 2: 3 requests
- Week 1, day 3: 1 request
- Week 1, day 4: 2 requests
- Week 1, day 5: 4 requests and a design review by Cam
- Week 2, day 1: 2 requests
- Week 2, day 2: 1 request
- Week 2, day 3: 3 requests
- Week 2, day 4: 2 requests
- Week 2, day 5: 2 requests
- Week 3, day 1: 1 request
- Week 3, day 2: 3 requests and a design review by Cam
- Week 3, day 3: 2 requests
- Week 3, day 4: 2 requests
- Week 3, day 5: 1 request
- Week 4, day 1: 2 requests
- Week 4, day 2: 3 requests
- Week 4, day 3: 2 requests and a design review by Cam
- Week 4, day 4: 2 requests
- Week 4, day 5: 2 requests
- Request handled by Roger
- Design review by Cam
Jobs you’d usually hire for
Ask in a sentence, the way you’d ask a teammate. Roger does the work and shows you the result. Websites are where most clients start, and it rarely stops there.
Content manager: Dana asks Roger in whatsapp and he does the job and shows the result.
Wellbeam website
Dana, Roger, Cam
Here’s the doc for Thursday’s post
Scheduled for Thu 9am. Added the cover image, alt text and meta.
Type a message
What to expect at your first visit
- Cover image and alt text
- Meta title and description
Works with the tools you already use
Builds and maintains sites in Webflow, Framer, WordPress, Shopify or Next.js. Then analytics, listings, newsletters and the rest.
Every Roger is 100% custom
You’re not paying for an AI. You’re paying for the professional who sets him up, writes his rules, holds the design standard and keeps refining him.
- Cam sets him up.
- A new Roger for every client, with his own computer, workspace and logins.
- Cam writes his guidelines.
- Your voice, your rules, what he can decide alone and where he asks first.
- Cam holds the design standard.
- New pages and layouts are checked against the same rules his studio uses.
- Cam keeps refining him.
- He reads the threads, fixes what Roger gets wrong and adds skills as your business changes.
Roger
Built for Wellbeam Dental
Online
- Talks in
#websiteWebsite channelWellbeam groupWellbeam group
- Works in
wellbeamdental.com
- Connected
- Approvals
- Copy and image changesShip on my OK
- New pages and layoutsCam reviews first
- Blog posts and review repliesOn schedule
- Voice
- Warm and plain. No jargon.
- Remembers
- Posts go out Tuesdays at 9
- Never touch the pricing page without asking
- Hours
- Replies any time. Publishes 9–6 ET.
Yes, you’re giving an AI access to your tools.
- His own login.
- You invite Roger like any collaborator, so no passwords are shared.
- The access you choose.
- Editor here, viewer there. He works with what you give him and asks before he needs more.
- Preview first.
- Every change goes to a preview, and nothing goes live without your OK.
- Cam watches the thread.
- A senior designer sees what goes out.
- Every change is logged.
- What changed, when, and who said yes.
- One click and he’s gone.
- Remove Roger in your settings whenever you like.
Worst case, you’re back to doing it all yourself. Best case, you never do again.
Cam built his first agent for himself
I run my design studio with two AI agents, Jerry and Greg. Jerry has worked every day since March. He updates client sites on Webflow, Sanity and Next.js, publishes their blog posts, runs our SEO and sends out our applications for new work.
They’re good because of what went into them: months of skills, writing rules, design rules and review steps, and a human who checks the work and keeps tuning them.
Roger is built the same way, for your business.
Cam
What clients say about Cam’s work
“Best designers I’ve ever worked with.”
Tim FreestoneCSO, Kiteworks “Really fast and high quality.”
GiannisCEO, Delphora “You guys crushed it. I appreciate your thoughtfulness.”
SergioCEO, Meebits
Up and running in a week
Get started.
Tell us about your business and what you want handled first.
Meet Cam.
On a setup call you pick Roger’s chat app, the tools he works in and the access he gets. No shared passwords.
Cam builds your Roger.
Your voice, your design rules, who can approve what and where he should ask first.
Start asking.
Message Roger like a teammate. Changes go to a preview first and ship when you say so.
Setup once, then $499 a month
The setup fee is Cam’s time. He builds your Roger from scratch: his guidelines, your voice, your design rules, the tools he connects to and a test week. It’s quoted per agent, from $1,500.
The monthly fee keeps him running. His own computer, his model costs, and Cam watching the threads, fixing what he gets wrong and adding skills as your business changes.
Small requests means things you can describe in a message. A project gets its own quote.
Roger
Your custom agent
from$1,500one-time setup
$499a month
Setup covers
- A setup call with Cam
- His guidelines, your voice and your design rules, written down
- Connected to your chat and the tools you choose
- A test week before anything bigger
Every month
- His own computer, always on
- Unlimited small requests, one at a time
- Preview first, live on your OK
- Cam monitors and refines him
- Memory of how you like things done
- Month to month, cancel anytime
Setup is quoted per agent. It depends on how many tools he connects to and how much he has to learn.
Questions, answered
All questionsIs Roger a real person?
No. Roger’s an AI agent. Cam is the real person, and he’s in your chat.
How is Roger different from ChatGPT?
He isn’t a chat window. He has his own computer, his own logins and a library of skills Cam built over months of real work. You give him a job, he does it and shows you the result.
What can Roger actually do?
Anything you’d ask a capable teammate who works in a browser: update your website, publish posts, fix SEO, answer reviews, pull a report, keep listings current, draft the newsletter. Websites are where most clients start.
Which tools does he work in?
Any tool you can use in a browser. Webflow, Framer, WordPress, Shopify, Next.js, Google Analytics, Search Console, Notion, Mailchimp and the rest. If you can log in to it, he can work in it.
Where does he live?
On our machines, with his own computer. You talk to him in Slack, Teams, WhatsApp, Telegram or email, and he connects to your tools with the access you give him.
How does Roger get access?
You invite his email address as a collaborator, with the lowest role that does the job. No shared passwords, and you can remove him in your settings at any time.
Get yourself a Roger
Built for you in a week. Then you can go back to your actual job.